Page Layout, A Brief History
The mass media design format, key developments, publications and designers
Katie Silver - Business reporter katie.silver@bbc.co.uk
"Aldus Manutius, a visionary Venetian printer, introduced groundbreaking elements like the semicolon, italics, and the modern comma. His innovative formatting made books more compact and portable, laying a foundation for modern typography and design"
In ancient times, long before digital designs or even the advent of the printing press, page layout held significant importance. Particularly during the medieval era, monks in monasteries meticulously crafted manuscripts. They gave immense attention to the arrangement of text, its ornamentation, and illumination. These manuscripts, primarily religious in nature, offered readers an enriched experience, enhanced by vivid illustrations and decorated initials. The next significant milestone in the evolution of page layout arrived in 1439 with Johannes Gutenberg's introduction of the movable type printing press. This groundbreaking invention radically transformed the production and dissemination of content. With the ability to reproduce pages at an unprecedented pace and in bulk, the need for standardizing layouts became more pronounced.
Books, which were once scarce and limited to the elite, now became more accessible to a wider audience. The newfound reach and consistency of these printed materials underscored the value of clear and coherent layouts. The ensuing Renaissance period in Europe, spanning the 14th to the 17th centuries, further enriched typography and page design. There was a revived enthusiasm for arts, literature, and sciences. In this backdrop, Aldus Manutius, a visionary Venetian printer, introduced groundbreaking elements like the semicolon, italics, and the modern comma. His innovative formatting made books more compact and portable, laying a foundation for modern typography and design. The tide of the Industrial Revolution in the 18th and 19th centuries brought urbanization and mass production to the fore. As literacy rates surged, newspapers emerged as the dominant source of information for the masses. The layout of newspapers, aiming to disseminate information in an organized manner, began to adopt standardized structures. Columnar formats, distinct headlines, and bylines became commonplace. One publication that stands out from this era is the "New York Times," established in 1851. Its pioneering layouts served as benchmarks for many other newspapers. As the 19th century gave way to the 20th, the Art Nouveau movement began to influence graphic design and page layouts.
Design maestros like Alphonse Mucha integrated ornate designs, decorative fonts, and intricate patterns into their creations. Publications of this period bore the hallmarks of asymmetry, flamboyant colors, and bespoke typefaces, reflecting the movement's aesthetic predilections. However, the embellishments of Art Nouveau soon gave way to
the functional ethos of the Modernist movement in the early 20th century. This era was marked by the emergence of the Swiss Style or the International Typographic Style. It was characterized by clean designs, clear readability, and a pronounced emphasis on objectivity. Notable designers like Jan Tschichold and Josef MüllerBrockmann championed this style, favoring gridbased designs and sansserif typefaces. Their works exuded a sense of hierarchy and structure, reflecting the modernist's preference for form following function. By the late 20th century, the world was on the cusp of the digital revolution. The advent of personal computers, epitomized by the 1984 Apple Macintosh, coupled with pioneering software like Adobe PageMaker, brought seismic shifts to page layout dynamics. Design and layout tools, which were once the preserve of professionals, became accessible to a broader audience. Experimental designs flourished, often challenging and deconstructing the established norms of modernism. The internet's rise in the latter part of the 20th century further reshaped the domain of layout design. Web design emerged as a novel discipline, necessitating new paradigms for layout in an increasingly digital world. The multiplicity of screen sizes, spanning from expansive desktop monitors to compact mobile devices, foregrounded the importance of responsive designs. The late 1990s saw the introduction of CSS (Cascading Style Sheets), offering designers greater agency in shaping web layouts. Today, in the 21st century, the realm of page layout is both vast and intricate. Epublications, digital magazines, interactive websites, and multifunctional apps, all come with their own set of layout challenges and opportunities. The proliferation of tools and software, like Adobe InDesign and platforms like Squarespace, offers unprecedented capabilities in layout design. There's a discernible shift towards prioritizing user experience (UX) and interface design (UI), ensuring that content isn't merely visually captivating but also functional and intuitive. .
The development of the canvas for print
PAPER MANUFACTURING THROUGH THE AGES
Jeremy Thomas ' jeremy.thomas@nosuchdomainex.com
Geometric background with white squares of paper background from vecteezy.com
Paper manufacturing, a process as old as civilization itself, has undergone numerous transformations, adapting to the needs of different eras. The word 'paper| is derived from 'papyrus|, a plant native to the Nile delta. Around 3000 BCE, the Egyptians made sheets by slicing the papyrus stalk, placing them in layers, and pounding them into a hard, flat surface. By 200 BCE in Pergamon, Ancient Greece, parchment, made from animal skins, became a popular writing surface when papyrus was scarce. In 105 CE, during the Han Dynasty in China, Cai Lun, a Chinese court official, is traditionally credited with the invention of paper as we know it. He mixed mulberry bark, hemp, old rags, and fishnets, processed them into pulp, and produced the first true sheets of paper. This knowledge of papermaking spread to the Islamic
world after the Battle of Talas in 751. By the 8th century, Baghdad had multiple paper mills. As Muslim rule expanded into Spain, the art of papermaking traveled with it. By the 12th century, the Moors introduced paper mills in cities like Toledo and Valencia.
The craft then made its way to Italy by the 13th century, where the first European watermarked paper was produced in Fabriano. For several centuries spanning from the 13th to the 18th century, European paper was primarily made using linen and cotton rags, resulting in highquality paper. The proliferation of paper mills across Europe, many of which were powered by water wheels, significantly increased accessibility to paper. By the 1840s, both Friedrich Gottlob Keller in Germany and Charles Fenerty in Canada independently discovered that wood could be used to make paper pulp, introducing a method that was both cheaper and more efficient. The 1850s saw the development of the chemical method to break down wood into pulp, leading to the creation of smoother paper. This method has since undergone various refinements, and by the 20th century, different bleaching processes were introduced to achieve pure white paper. The type of wood used in paper manufacturing has also played a crucial role in determining the quality and use of the paper. Softwoods like pine, spruce, and fir, which have longer fibers, produce strong paper suitable for boxes and packaging. In contrast, hardwoods like birch or oak, known for their shorter fibers, are used for finer papers. The methods of pulping, be it mechanical or chemical, further dictate the texture and quality of the paper produced. .
The art of beautiful handwriting
CALIGRAPHY TECHNIQUES AND METHODS
Debbie Paul
"The invention of the printing press in the 15th century by Johannes Gutenberg posed a challenge to calligraphy. Yet, instead of diminishing its value, it helped in standardizing scripts across Europe"
Calligraphy, derived from the Greek words "kallos'| meaning "beauty'| and "graphein'| meaning "to write", is the art of beautiful handwriting. Its history spans across cultures and millennia, and the development of calligraphy has been intertwined with the evolution of written language itself. The earliest forms of calligraphy can be traced back to ancient civilizations. The Chinese began developing their unique form of calligraphy as early as 2000 BC with brush and ink on silk and later on paper. Chinese calligraphy, known as "shufa'|, places immense emphasis on brush strokes and the fluidity of lines. It became an essential part of Chinese culture, closely tied to its philosophy and art. The Arab world introduced its form of calligraphy, often associated with Islamic art, around the 7th century AD.
Arabic calligraphy, known for its flowing and curvilinear script, was primarily used for transcribing the Quran. Its development was not just for religious texts but also for secular and literary artworks. Variants such as Diwani, Naskh, and Thuluth are some of the many styles that emerged. European calligraphy began with the Latin script. The Romans, with their inscriptions on monuments and buildings, laid the groundwork. But it was during the Middle Ages that European calligraphy truly flourished. Monastic scribes used a style known as "Insular'| for religious texts. With the fall of the Roman Empire, each region in Europe began developing its distinct script. The Carolingian minuscule was one such style, introduced under Charlemagne's reign. The Renaissance period in
Europe led to the revival of interest in calligraphy. The invention of the printing press in the 15th century by Johannes Gutenberg posed a challenge to calligraphy. Yet, instead of diminishing its value, it helped in standardizing scripts across Europe. In Japan, calligraphy, or "shod'|, has deep roots and shares many principles with its Chinese counterpart due to the adoption of Chinese characters in the Japanese writing system. The emphasis in Japanese calligraphy is on the harmony, aesthetic, and balance of the written piece.
The 20th century saw a resurgence in the interest of calligraphy, especially in the West. The arts and crafts movement, led by figures like Edward Johnston and William Morris, played a significant role in this. They emphasized the beauty of handcrafted objects and art forms, including handwriting. Johnston's work on the London Underground's typeface is a testament to the era's influence. With the advent of the digital age, calligraphy faced new challenges but also new opportunities. Software and digital tools have allowed calligraphers to experiment and adapt their art to modern needs. In essence, calligraphy, through its various styles and forms across cultures, represents the human desire for expression, not just in the content of the words but also in their visual representation. While tools and mediums have evolved, the essence of creating beautiful symbols to convey meaning has remained a constant pursuit throughout history. .